Founded in 2006, James Allen has risen to become one of the world’s top online jewelers and differentiated themselves from the competition by photographing all of their diamonds in 360 degree HD.
To come up with our aggregate rating for each of our jewelers we scan through reviews from the most important sites to make sure we get a fair and balanced opinion. We also read through professional reviews to see what the experts have to say.
As one of the original online jewelers, James Allen has a lot of reviews - especially from wedding industry sites like wedding wire and the knot where James Allen scores 4.7 and 4 out of 5 respectively. James Allen has over 39 hundred reviews on Google with an average rating of 4.8 – generally speaking this is in line with the top online jewelers we show on our site. Yelp and Trustpilot round out the review sites we look at, but neither has a significant number of reviews for James Allen – furthermore the reviews on these sites aren’t consistent at all with the reviews we saw at the other sites, scoring James Allen considerably lower.
For professional review sites, we looked at the review done by diamonds.pro as well as a few other professional sites. Diamonds.pro rated James Allen a 4.67 out of 5 stars, the highest rating they’ve bestowed on any major online jeweler.
After weighing all of the reviews we give James Allen an overall rating of 4.71 out of 5 points. This is a strong rating and reflects their legacy of excellence and innovation. They have a massive selection of well-priced diamonds and were the first online jeweler to exclusively list diamonds with real HD images and videos. They also offer pretty much every perk you can imagine, including free expedited shipping, price matching, and a diamond upgrade program.
When it comes to finding the perfect diamond from the top online jewelers, we offer some great tools to help you sift through the noise. StoneAlgo only shows diamonds with real HD images from the top sites and includes light performance images when available. You can also see our custom ratings like match rating, cut quality, and savings – showing you how underpriced a diamond is compared to similar diamonds.
You can even track the price of any specific diamond over time to see if the dealer has been lowering the price, or if it’s a new diamond that just hit the market. You can even search for diamonds you’ve found elsewhere using nothing but a GIA number to see if one of the top online jewelers carries it for less. We also provide custom write-ups on over 500,000 diamonds so you know exactly what you’re buying. If it’s a diamond you want to buy, simply head over to the retailer and complete your transaction on their site.
One of my favorite features on James Allen’s site is their recently purchased engagement rings page. It’s a great way to see how different diamond shapes and colors will look once placed in a specific setting. Want to quickly compare $10,000 rose gold, round diamond engagement rings? A couple filters and boom – you’ve got it. I want to throw in an absolute pro tip here: you can filter by any specifics you want to by editing the url in your browser.
For example, when you click on one of James Allen’s preassigned budget ranges, it will change the end of the url string to read “&MinPrice=8000&MaxPrice=11999”. You can override those numbers with whatever you want, like $10,100 - $11,200. No coding experience required!